Eight years ago I graduated from the Institute of Integrative Nutrition and Columbia's Teacher's College. I left with very little understanding on how to grow clientele and spread my message. I never realized how much marketing is involved in conveying your practice. My initial brand was "Get in The Mood with Super Foods", it dealt with how foods affect your well being and your energy. I then began to promote my practice, as “I adore me". It focused on adoring yourself from the inside out. I feel very proud of the program I did with Citizen Schools, as it influenced the lives of many kids, but it was still hard to get adults to say the words "I adore me". This inspired "Betsy Karp, The Color Coach". Color is my passion, it is what drives and inspires me. It has a direct correlation to our emotions, our moods, our feelings, and our energy. I wanted to share my color consciousness with others to uplift their spirits and inspire their lives in new, colorful ways.
This is all a very big process, and it takes energy, motivation, persistence, and most of all, courage. It takes courage to believe in yourself and put yourself in the world. There were many times where I just wanted to give up but I’m glad I didn’t, because I keep learning and growing from myself and others.
I was invited back to Eileen Fisher’s corporate offices this past week to work one-on-one with their employees. I felt honored, as this was the third time I was asked to come back. I left there feeling connected and inspired by the way color consciousness was able to aid the men and women I worked with. As she was leaving, one of the clients said to me, “Betsy I realized something working with you today about my own inner confidence, and I want to thank you for helping me see something about myself that I didn’t see before.” It was a great day all around for them, and for me. It goes to show even though developing your own brand is a lot of work, it’s also very rewarding.